Free Interactive Persuasion Trigger Map

Start with the message. Diagnose what is blocking the response.

Choose one real communication situation, what you need the other person to do, and the main Friction getting in the way. The Map then reveals a useful four-position Situational Stack before asking for your email.

No payment required.
See the diagnosis and Stack before the email gate.
First Name + Email unlocks the complete 12-page PDF and resources.

V1 · 3 situations · 6 outcome paths · 6 canonical Frictions · ENTRY → FRAME → LEVERAGE → CLOSE

Free · Value before email

Build your Starter Stack.

Three choices. Then the Map shows the diagnosis, the frozen Base Stack, any justified adjustment, and your final starting architecture.

01
Where does the message need to work? Choose one current V1 situation.
02
What do you need the other person to do? Choose the observable outcome closest to what you need. The Map resolves the canonical Desired Response.
03
What is mainly blocking that response? Choose one Primary Friction. Pick the closest explanation — not the strongest-sounding one.
Your V1 Diagnosis

Here is your starting architecture.

Situation —
Observable Outcome —
Desired Response —
Primary Friction —
Friction Lens —
Base Stack Default —
Friction Adjustment

—

Final Situational Stack ENTRY → FRAME → LEVERAGE → CLOSE · one canonical Trigger per position
ENTRY —
FRAME —
LEVERAGE —
CLOSE —

This is not a script. It is a starting architecture. Adapt the wording, facts, evidence, timing and tone to the real situation. When the information here is not sufficient to justify a substitution, the Map does not invent one.

ENTRY earns the right to be heard.
FRAME shapes how the situation, choice or meaning should be understood.
LEVERAGE adds legitimate force that changes the decision balance.
CLOSE converts readiness into one clear next movement.

The Desired Response chooses the Base Stack. The Primary Friction explains whether a position should change. CLOSE is always PRAXIS.
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48 canonical persuasion mechanisms
6 Desired Response families
6 canonical Frictions
4 positions in every Stack
What the Map Is Doing

Diagnosis before Trigger selection.

The Map is designed to reduce arbitrary persuasion choices. It starts with the communication problem and moves toward the architecture.

01 · OUTCOME

What must visibly happen?

Read. Trust. Understand. Want. Agree. Reply. Schedule. Submit. Start with the outcome in ordinary language.

02 · RESPONSE

What persuasive condition is missing?

The observable outcome resolves into Attention, Trust, Understanding, Desire, Buy-In or Action.

03 · FRICTION

Why is it not happening?

Effort, Ambiguity, Priority, Risk, Doubt or Social Cost identifies the main blocker.

04 · STACK

What should each position do?

Start from the frozen Base Stack. Change a position only when the diagnosed Friction gives a clear reason.

The Four-Position Grammar

Four positions. Four different jobs.

The Trigger may change. The job of the position stays stable. Every final Stack contains exactly one canonical Trigger per position.

ENTRY

Earn the right to be heard.

Why should this person engage with this message in this context?

FRAME

Shape meaning.

How should the situation, choice or meaning be understood?

LEVERAGE

Change the decision balance.

What legitimate mechanism adds the persuasive force the situation actually needs?

CLOSE

Create one clear movement.

What next action converts readiness into movement?

After the Free Diagnosis

Take the Map with you.

The interactive Map demonstrates the system. The PDF gives you the durable reference layer for using the architecture later.

01 12-page Map PDF

A print-friendly reference for the system.

02 48-Trigger Reference

Six functional domains with eight canonical mechanisms each.

03 Six Base Stacks

The frozen default architectures for the six Desired Responses.

04 Annotated Examples

See how diagnosis changes an actual message architecture.

TRUTH
GATE
Persuasion works only inside reality.

No fake scarcity, fabricated proof, false authority, deception, coercion, invented urgency or invented social evidence. A legitimate Trigger used in the wrong situation is still a poor derivation.

Luiz Albertini
Created by Luiz Albertini

A practical system for real communication.

Persuasion Trigger is designed to turn a complex subject into a usable decision structure: start with the real situation, define the response, diagnose the blocker, then build the message around legitimate persuasive jobs.

Free Interactive Map

Start with one real message.

Choose the situation. Choose what must happen. Diagnose the Primary Friction. See the Stack before giving us your email.