Start with the message. Diagnose what is blocking the response.
Choose one real communication situation, what you need the other person to do, and the main Friction getting in the way. The Map then reveals a useful four-position Situational Stack before asking for your email.
V1 · 3 situations · 6 outcome paths · 6 canonical Frictions · ENTRY → FRAME → LEVERAGE → CLOSE
Build your Starter Stack.
Three choices. Then the Map shows the diagnosis, the frozen Base Stack, any justified adjustment, and your final starting architecture.
Here is your starting architecture.
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This is not a script. It is a starting architecture. Adapt the wording, facts, evidence, timing and tone to the real situation. When the information here is not sufficient to justify a substitution, the Map does not invent one.
FRAME shapes how the situation, choice or meaning should be understood.
LEVERAGE adds legitimate force that changes the decision balance.
CLOSE converts readiness into one clear next movement.
The Desired Response chooses the Base Stack. The Primary Friction explains whether a position should change. CLOSE is always PRAXIS.
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Diagnosis before Trigger selection.
The Map is designed to reduce arbitrary persuasion choices. It starts with the communication problem and moves toward the architecture.
What must visibly happen?
Read. Trust. Understand. Want. Agree. Reply. Schedule. Submit. Start with the outcome in ordinary language.
What persuasive condition is missing?
The observable outcome resolves into Attention, Trust, Understanding, Desire, Buy-In or Action.
Why is it not happening?
Effort, Ambiguity, Priority, Risk, Doubt or Social Cost identifies the main blocker.
What should each position do?
Start from the frozen Base Stack. Change a position only when the diagnosed Friction gives a clear reason.
Four positions. Four different jobs.
The Trigger may change. The job of the position stays stable. Every final Stack contains exactly one canonical Trigger per position.
Earn the right to be heard.
Why should this person engage with this message in this context?
Shape meaning.
How should the situation, choice or meaning be understood?
Change the decision balance.
What legitimate mechanism adds the persuasive force the situation actually needs?
Create one clear movement.
What next action converts readiness into movement?
Take the Map with you.
The interactive Map demonstrates the system. The PDF gives you the durable reference layer for using the architecture later.
A print-friendly reference for the system.
Six functional domains with eight canonical mechanisms each.
The frozen default architectures for the six Desired Responses.
See how diagnosis changes an actual message architecture.
GATE
No fake scarcity, fabricated proof, false authority, deception, coercion, invented urgency or invented social evidence. A legitimate Trigger used in the wrong situation is still a poor derivation.
Start with one real message.
Choose the situation. Choose what must happen. Diagnose the Primary Friction. See the Stack before giving us your email.
